Client: 

Pixel+Plum Designs is a boutique design studio specializing in brand and web design for solopreneurs and small business owners.

Audience:

Mission-driven solopreneurs and small business owners, primarily female, aged 30-50, who want to establish a cohesive brand identity. They strive to create authentic connection with their ideal audience and make an impact with their work. 

Challenge: 

Attract purpose-driven small business clients who want to create meaningful brand identities consistent with their mission and values. Address pain points including lack of clarity about brand identity and uncertainty about how to communicate effectively with their audience. Convey expertise as a like-minded design partner who understands her clients’ objectives and is uniquely qualified to bring their vision to life.

Solution:

The copy focuses on the deep benefit of having a distinct brand identity and the resulting confidence it brings to your marketing. I drew attention to the designer’s empathetic, collaborative style and her strengths as a creative partner. I emphasized her insight into her clients’ needs and her strategy expertise. Key selling points were spotlighted in bold to ensure that prospects skimming the content can quickly grasp the advantages of working with her.