Client: 

Pure Impact Boxing Gym, located in Denver, offers a challenging, efficient boxing workout with several fitness benefits.

Audience: 

Active, fitness-conscious adults 22-38 looking for ways to optimize their workouts. They also want fitness options that can accommodate their busy lives and schedules.

Challenge:

Get postcard recipients’ attention in a format often overlooked when it arrives by mail. In the limited space of a two-sided postcard, create a visually compelling piece that quickly conveys the workout’s benefits and efficiency and a compelling CTA. Encourage new clients to visit the gym for a free three-day pass and introductory workout with a boxing pro, with the overall goal of increasing new memberships. 

Solution:

The postcard is designed so recipients can immediately see the benefits and the offer and decide to visit the gym. Instead of a logo, images of boxing gloves and a fit man and woman boxing bring the concept to life.

Copy is minimal, with large headlines and simple graphic icons highlighting the workout benefits. The CTA is prominent on both sides of the card to drive response.

Design:

Pixel&Plum Designs