Client: 

CoverGirl is a leading national cosmetic brand celebrating beauty in all its forms. The company offers accessible, affordable, and inclusive beauty products for all women.

Audience:

Cosmetic enthusiasts 24-40 who regularly purchase health and beauty items at their local drugstore. They’re confident consumers who like using makeup to enhance their natural beauty.

Challenge: 

Introduce TrueYou Match, a new type of lipstick formulated to enhance the wearer’s natural lip color, creating a unique look for each woman. Drive purchases of the new lipstick at local drugstores.

Solution:

Copy highlights the lipstick’s ability to create a unique color for each wearer, celebrating her individual beauty.  We used CoverGirl’s signature branding visuals to support the copy, showing a model with beautiful, natural-looking lip color.

Design:

A Million Dreams Design Studio