Client:

The Books4U Buyback Program offers college students the opportunity to earn cash by selling their textbooks back to Books4U. This sales letter is designed as a physical letter inserted inside the cover of new textbooks purchased from Books4U.

Audience:

Undergraduate and graduate students ages 18-26 looking for ways to earn money and offset the costs of attending college.

Challenge: 

Encourage students to visit the Books4U buyback page to sell back used books. Drive participation in the program by communicating the benefits of selling their used textbooks back to Book4U.

Solution: 

The copy highlights the buyback program as a fast, easy way for students to earn extra cash. The design utilizes appealing colors and infographics to quickly convey the speed and simplicity of the process. The URL and QR code at the end of the letter make it easy for students to visit the website and get started.

Design: 

Pixel+Plum Designs