Client:

The Books4U Buyback Program offers college students the opportunity to earn cash by selling their used textbooks back to Books4U. This sales letter is designed as a physical letter inserted inside the cover of new textbooks purchased from Books4U.

Audience:

Undergraduate and graduate students ages 18-26 looking for ways to earn money and offset the costs of attending college.

Challenge: 

Capture students’ attention in a format they may be less accustomed to, a physical letter. Encourage them to visit the Books4U website to quickly and easily sell back their used books. Drive participation by highlighting the benefits of immediate payment and a fast, simple process.

Solution: 

The copy highlights the buyback program as a fast, easy way for students to earn extra cash. The design utilizes appealing colors and infographics to quickly convey the speed and simplicity of the process. The URL and QR code at the end of the letter make it easy for students to immediately visit the website and get started.

Design: 

Pixel+Plum Designs